If you’re a small general contractor trying to win more jobs without a dedicated sales team, you’re not alone. The good news? You don’t need to be a marketing expert or hire new staff.
Here are 5 simple, proven ways to get in front of more clients and win better work — all without burning out.
1. Claim & Optimize Your Free Online Listings
Make sure your business shows up where people are looking — Google, Yelp, Angi, Houzz, and especially The Blue Book. Add photos, project types, service areas, and make sure your contact info is correct.
2. Follow Up Faster Than the Competition
Most small contractors lose jobs because they wait too long to follow up. Responding within 24 hours (even with just a “Got it, I’ll review this today”) shows professionalism and builds trust immediately.
3. Use Templates to Save Time Bidding
Use pre-made bid and estimate templates to avoid reinventing the wheel. Being able to send polished, consistent bids faster makes a big difference.
👉 (You can download free templates right here on GC Ready!)
4. Ask Past Clients for Referrals or Reviews
Word-of-mouth still wins in construction. Ask satisfied clients to leave a quick review or pass along your info to others. Even one referral a month could double your workload.
5. Focus on Niche Project Types
Instead of trying to do it all, focus on a niche you’re best at — like dental buildouts, small offices, or light commercial fit-outs. It’s easier to become known in one space than spread yourself thin.
💬 What’s working for you right now? Drop a comment below or shoot us a message — we might feature your tip in an upcoming post!
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